Likelihood of Success

Ron Coleman’s pretty good blog

Blogging for non-bloggers…

Posted by Ron Coleman on September 23, 2008

… is not blogging.  As B.L. Ochman explains:

With alarming regularity, most recently yesterday, I get inquiries from companies who want me to create a blog for them – usually for the CEO. And nine out of ten times, I talk them out of it.

Read this.

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